Publication: Media Update
Author: Unspecified
Photograph: Unspecified
ByDesign Communications has won a 2025 Africa SABRE Award for its 'Understanding the Pulse of Mining Communities' campaign that it created alongside Anglo American. This is the second year running that ByDesign has won the SABRE Mining and Extractives
category for its project with Anglo American.
The SABRE Awards recognises superior achievement in branding, reputation and engagement. This year's awards shortlist included more than 120 campaigns, selected from over 500 entries from across Africa, which were evaluated by a jury of industry leaders located across the continent, says ByDesign Communications.
Vanessa Baard, ByDesign Co-Founder, says that the winning campaign consists of in-depth research undertaken across Anglo American's host communities. "This valuable research will guide future communications, both internal and external, across the stakeholder spectrum."
ByDesign says it was also a finalist in the Business-To-Business Marketing category, for which it conceptualised and implemented a campaign spotlighting the future of SA's workforce for Youth Employment Service (YES) South Africa. "We only entered these two campaigns and are honoured to have been recognised for both of them — not only for our agency, but also for the important and powerful work that our clients do," concludes Baard.
For more information, visit www.bdcomms.co.za. You can also follow ByDesign Communications on X.
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